A proper website analytics strategy is the foundation of SEO and ecommerce success.
We start each analytics engagement by conducting a discovery session to develop a deeper understanding of your business objectives, then audit your analytics configuration to ensure the data you are collecting is reliable and accurate. Your data is a powerful asset and we help you make the most of it.
Account Management, Structure and Filters
Building a tailored analytics structure involves making decisions on how data will be collected and used. We address everything from the basics of ensuring you are tracking every page on your site, through to dealing with self-referrals, cross domain issues and filtering out internal site traffic. We get your analytics configuration in shape and ensure your data is reliable and accessible to the people that need it most.
Goals, Conversions and Event Tracking
With your business objectives in mind we identify key online actions to track as goals in Google Analytics. Visitors are not all equal and goals allow for a more precise measurement of the value of a visitor, segment or cohort.
Event tracking is designed to be highly flexible and is used to extend analytics and reporting beyond pageview interaction, allowing for more specific measurements of user behavior. We work closely with your team to implement clear and concise naming conventions for custom interactions ensuring they will be tailored to your needs.
Setting up ecommerce reporting allows the analysis of important behavioural indicators such as purchase activity, revenue, average order value, conversion rate, and time to purchase. Enhanced ecommerce tracking enables further product measurement including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
Once a solid analytics foundation has been built, we work to ensure you are able to understand the data you are collecting and generate value from it. With your business objectives in mind, we provide on-going analysis and recommendations to ensure your data is providing value.
“We reached out to CloudKettle because our Salesforce instance had been a series of internal patchwork efforts and we needed a major overhaul. It was obvious from our first call that CloudKettle knows what they’re doing. They think about every detail in order to execute and build the most efficient system and workflows possible. Not only can they get in the weeds, but they’ve helped us think strategically to achieve our goals.”
Kylee Hall – VP, Marketing, Skillz Inc.
“CloudKettle’s training and expertise were essential to mapping out a systematic sales process to support WoodsCamp today and as we scale. As a marketplace working in an environment of complex customer relationships that requires simultaneous B2C and B2B sales strategies they committed the extra time to make sure the training and tools fit what we would actually need. It was also really valuable to be working with a team that has actually done it before. Knowing that they have been in trenches of early startup life as founders and have also worked with some of the largest companies, made a huge difference in trusting their advice. After working with CloudKettle I feel like I am standing on a solid foundation to lead our sales process now and I know I’ll be calling on them again as we grow.”
Will Martin – Co-founder, WoodsCamp
“We are at a stage where we need to develop a more strategic marketing and sales strategy that will increases the number of new leads we generate each week, decrease the cost per lead, and increase sales. The CloudKettle team introduced us to the power of integrating a number of marketing and sales tools that will be a game changer for us.”
Darren Piercey – Founder & CEO, CyberPsyc Software Solutions Inc.