A proper website analytics strategy is the foundation of SEO and ecommerce success.
We start each analytics engagement by conducting a discovery session to develop a deeper understanding of your business objectives, then audit your analytics configuration to ensure the data you are collecting is reliable and accurate. Your data is a powerful asset and we help you make the most of it.
Account Management, Structure and Filters
Building a tailored analytics structure involves making decisions on how data will be collected and used. We address everything from the basics of ensuring you are tracking every page on your site, through to dealing with self-referrals, cross domain issues and filtering out internal site traffic. We get your analytics configuration in shape and ensure your data is reliable and accessible to the people that need it most.
Goals, Conversions and Event Tracking
With your business objectives in mind we identify key online actions to track as goals in Google Analytics. Visitors are not all equal and goals allow for a more precise measurement of the value of a visitor, segment or cohort.
Event tracking is designed to be highly flexible and is used to extend analytics and reporting beyond pageview interaction, allowing for more specific measurements of user behavior. We work closely with your team to implement clear and concise naming conventions for custom interactions ensuring they will be tailored to your needs.
Setting up ecommerce reporting allows the analysis of important behavioural indicators such as purchase activity, revenue, average order value, conversion rate, and time to purchase. Enhanced ecommerce tracking enables further product measurement including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
Once a solid analytics foundation has been built, we work to ensure you are able to understand the data you are collecting and generate value from it. With your business objectives in mind, we provide on-going analysis and recommendations to ensure your data is providing value.
"We initially engaged CloudKettle to migrate iWave from SugarCRM to Salesforce. Their extensive knowledge of the Salesforce ecosystem was evident from day one. Aside from a successful migration, CloudKettle is helping us build a comprehensive Sales and Marketing process that leverages technology and data to help fuel our growth. CloudKettle's leadership team challenges us to think strategically to meet our goals."
Gerry Lawless, CEO iWave Information Systems
"I initially engaged CloudKettle only to audit our Revenue Stack but found they could drive change across the organization based on their roadmap. I see CloudKettle as a trusted advisor to me and my team and they regularly provide actionable advice to my team. For me they bring the right combination of hands on keyboard execution for demand generation, marketing and sales operations coupled with strategic advice and direction. CloudKettle is a seamless part of our team, from strategy to execution - they treat our budgets, leads, and opportunities as if they were their own."
Brian Goldfarb, CMO Splunk
"Recently we used CloudKettle to help our CRM migration from HubSpot over to Salesforce. Despite the API limitation of HubSpot on the CRM side (as well as some wonkiness in our data) the guys at CloudKettle were able to quickly and accurately migrate our data over to our new Salesforce instance. Their work not only saved us numerous headaches from doing it ourselves but came in under the budget we had allocated for this endeavour."
Dan Stratton – Director of Marketing, Affinio