Search Engine Optimization
Using Search Engine Optimization (SEO) to improve the amount of quality traffic that a site generates is a multidisciplinary exercise. It includes analytics, targeted content creation, social activity, changes to websites’ infrastructure, testing of keywords with paid search and acceleration of strategic content’s share-ability with paid social.
But it is about more than just getting more traffic. SEO, when done well, is focused on improving the quality of the traffic that reaches a site. Thousands of visits mean nothing if they aren’t from a desirable audience; one who is likely the buy your product. Achieving this requires a sophisticated and integrated web analytics and search engine optimization (SEO) strategy.
To be honest, it isn’t exciting and it involves a lot of spreadsheets and math. But hey – we love that stuff. Here’s more on how we help organizations improve the amount of quality traffic they attract to their site.
Analytics and SEO Tools
It isn’t as simple as just firing up Google Analytics. True SEO work involves collecting, collating and analyzing data from a large number of sources. It includes the use of Google Analytics, Google Tag manager, Google Search Console (Webmaster Tools), Facebook, Twitter, YouTube, Adwords and other data collection tools. Then we combine all that data, clean it and crunch it to identify great opportunities for you.
Audiences and Architecture
Like any type of marketing exercise, SEO success depends on targeting a carefully pre-defined audience and having a set of goals defined for that audience.
SEO performance is not universal. How a page or site ranks for a particular keyphrase is as individual as the computer and user typing the search query into Google, Bing or another search engine. Their location, language, search history, even the device they are using impacts what they will see..
We provide training and advice on what content topics and types of content will have the greatest positive impact on the volume and quality of traffic a website generates and how to create content that not only attracts traffic, but reengages it as it moves through the consideration and conversion funnel. Teaching SEO best practices is a must in helping organizations create useful, original, conversion-friendly content and it is part of every SEO engagement we do.
This training includes advice on content length, where to place keyphrases, how to use images and videos, tags, meta data and even outbound links to improve the quality of each piece you post to your site.
Wait there is more
And that isn’t all folks, there are dozens of other things we measure and consider when helping you improve the amount of quality visits your site attracts. Visitor engagement, inbound links, competitor’s sites and the list goes on.
It doesn’t have to be. Creating great content and ensuring it has a home on a Google-friendly site is what it boils down to. We take care of the heavy lifting, crunching of data and hours of spreadsheeting. Allowing you to write great content that your future customers will search for, read and want to know more about.
"We initially engaged CloudKettle to migrate iWave from SugarCRM to Salesforce. Their extensive knowledge of the Salesforce ecosystem was evident from day one. Aside from a successful migration, CloudKettle is helping us build a comprehensive Sales and Marketing process that leverages technology and data to help fuel our growth. CloudKettle's leadership team challenges us to think strategically to meet our goals."
Gerry Lawless, CEO iWave Information Systems
"I initially engaged CloudKettle only to audit our Revenue Stack but found they could drive change across the organization based on their roadmap. I see CloudKettle as a trusted advisor to me and my team and they regularly provide actionable advice to my team. For me they bring the right combination of hands on keyboard execution for demand generation, marketing and sales operations coupled with strategic advice and direction. CloudKettle is a seamless part of our team, from strategy to execution - they treat our budgets, leads, and opportunities as if they were their own."
Brian Goldfarb, CMO Splunk
"Recently we used CloudKettle to help our CRM migration from HubSpot over to Salesforce. Despite the API limitation of HubSpot on the CRM side (as well as some wonkiness in our data) the guys at CloudKettle were able to quickly and accurately migrate our data over to our new Salesforce instance. Their work not only saved us numerous headaches from doing it ourselves but came in under the budget we had allocated for this endeavour."
Dan Stratton – Director of Marketing, Affinio