Why Startups Need Salesforce
Over our years of experience working at fast growing startups we learned the value of a CRM that can scale quickly and integrate with the tools we already used every day. Products you too are probably already using; like Slack, Intercom, Heroku, Gmail and Google Docs.
Fast growing companies need real-time access to information about sales performance, the ability to provide seamless customer support and a tool that can span the entire organization, from sales, to marketing, to customer success to finance.
Salesforce provides all of this in one place. Plus because it has a robust API, it can even integrate with your SaaS product, ensuring the data you have about your users, like how often the log in, what features they use and who is at risk of churning, is available in real-time for your customer success, support and sales teams.
Why Use CloudKettle to Implement Salesforce
We specialize in helping startups build their sales pipeline and their sales, marketing and support teams. CloudKettle President Greg Poirier has worked at three startups, including Radian6 (since acquired by Salesforce) and we spend a lot of time mentoring and coaching startups in our area.
We don’t just specialize in working with startups, we love working with startups. We understand what it is like to have limited time and resources but still need to build enough sales pipeline to feed a rapidly growing team. When you work with CloudKettle you get a sales, marketing, support and customer success stack built around Salesforce that will scale as you do. We remove the clutter, we are realistic about your needs and we deliver on time.
CloudKettle clients have closed tens of millions of dollars in investments and range from companies with as few as five employees to those that have scaled into the hundreds
Salesforce Built for Your Startup
When startups work with CloudKettle, we deliver a Salesforce implementation that is already customized with the features that you need; custom fields and workflows to enable renewals, reports and dashboards tailored to fast scaling companies and free integrations like FieldTrip already installed and configured. Plus, because we frequently implement Salesforce for startups and have been able to standardize a template for them, your configuration and setup costs less.
What is the Salesforce for Startups program?
Salesforce for Startups is a free program run by Salesforce that provides access to the technology, tools and expertise startups need to scale.
The program helps startups build the entire stack they need to acquire and nurture leads with marketing activities, convert those leads into sales and keep those customers happy so that churn is low and renewal rates are high.
But We Are Already Using Salesforce
No problem. Many of our clients come to us, often after closing a round, because they need to scale how their organization takes advantage of the Salesforce platform. They are ready to double or triple their sales team, they are integrating a marketing automation platform to generate leads and they need to improve how they provide support to their growing customer base. We know what it takes to do all of this and we won’t waste your time convincing you to use features that a growing SaaS company doesn’t need.
“CloudKettle’s training and expertise were essential to mapping out a systematic sales process to support WoodsCamp today and as we scale. As a marketplace working in an environment of complex customer relationships that requires simultaneous B2C and B2B sales strategies they committed the extra time to make sure the training and tools fit what we would actually need. It was also really valuable to be working with a team that has actually done it before. Knowing that they have been in trenches of early startup life as founders and have also worked with some of the largest companies, made a huge difference in trusting their advice. After working with CloudKettle I feel like I am standing on a solid foundation to lead our sales process now and I know I’ll be calling on them again as we grow.”
Will Martin – Co-founder, WoodsCamp
“We are at a stage where we need to develop a more strategic marketing and sales strategy that will increases the number of new leads we generate each week, decrease the cost per lead, and increase sales. The CloudKettle team introduced us to the power of integrating a number of marketing and sales tools that will be a game changer for us.”
Darren Piercey – Founder & CEO, CyberPsyc Software Solutions Inc.
“Recently we used CloudKettle to help our CRM migration from HubSpot over to Salesforce. Despite the API limitation of HubSpot on the CRM side (as well as some wonkiness in our data) the guys at CloudKettle were able to quickly and accurately migrate our data over to our new Salesforce instance. Their work not only saved us numerous headaches from doing it ourselves but came in under the budget we had allocated for this endeavour.”
Dan Stratton – Director of Marketing, Affinio
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