Marketing Automation Services
Beginning to leverage Marketing Automation can be an intimidating prospect. There are vendors to choose from, conflicting expert advice and overall it seems like an intensive undertaking. We help organizations get started by assisting with:
- Needs assessments
- Selection of Marketing Automation vendors
- Marketing Automation Implementations and Configuration
- Employee training
- Ongoing maintenance
Why Use Marketing Automation?
Marketing Automation is not free and it isn’t a replacement for advertising. However, leads that are generated from Inbound and Content Marketing and then accelerated with Marketing Automation can improve the effectiveness of marketing dollars and aid Sales by:
- Nurturing and warming leads
- Increasing deal size and number of deals per rep
- Shortening Sales cycles
- Automating repetitive tasks, allowing staff to focus only on the most valuable leads
- Making SMB’s appear bigger than they are
Which Marketing Automation Platform is Best?
There are many great Marketing Automation tools available to businesses today. Which one is best depends largely on the organization in question, who their customers are and the market they serve.
That said, overall four best of breed platforms have risen above the rest; Hubspot, Marketo, Eloqua and Salesforce Pardot. We’ve worked with organizations that have employed all four and while they do compete for customers, each has certain features that differentiate them.
What to Consider When Choosing a Marketing Automation Platform
When choosing a Marketing Automation platform, there are many considerations, but they tend to fall into four major buckets:
- Feature set vs. Difficulty to use
- Integrations with other vendors
As an example, Marketo and Eloqua are often considered to be best suited for the Enterprise and their features, complexity and price reflect that. Pardot tends to be less costly and Hubspot, who historically has serviced the SMB market, tends to be the friendliest on the wallet, especially if one factors in their free CRM.
The Marketing Automation Guide
Are you considering implementing a Marketing Automation platform? Is your organization developing an Inbound Marketing and Content Marketing strategy?
If you answered yes to either of these, then this ebook is for you.
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