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How CloudKettle Helps Startups

Salesforce Implementations and Administration

As a certified Salesforce Partner, we specialize in implementing and customizing Salesforce for B2B SaaS companies. We implement Salesforce at organizations where no CRM previously existed, replace legacy CRMs, or improve the ROI of your current Salesforce implementation. In addition to implementations, we also act as an organization’s Salesforce Administrator; helping you maintain and monitor your Salesforce instance.

Our team of CRM veterans will also help you get the maximum return on your investment in Salesforce by integrating it with other tools like Desk.com, Hubspot, Gainsight, CPQs, even your own SaaS product that you use every day.

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How to implement salesforce

Marketing Automation, Inbound Marketing & Lead Generation

Leads that are generated from Inbound Marketing and then accelerated with Marketing Automation can improve the effectiveness of marketing dollars and aid Sales teams. We implement Marketing Automation platforms, oversee migration to new platforms,  or leverage legacy platforms that were not being used to their full potential.We combine that with an Inbound Marketing strategy that focuses on creating relevant content that adds value for your users.

This allows us to optimize lead capture and build nurture Marketing Automation campaigns, prepping leads and ensuring Sales is alerted in Salesforce when those hot leads are ready to work.

 

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How to integrate lead generation and marketing automation with Salesforce

Customer Success & Support

Negative churn is the holy grail of the SaaS world. We implement Customer Success strategies centered around: faster resolution, reporting, and insights for operations to decrease churn. Not to mention, help you build a better product by analyzing customer feedback and increase upselling and cross selling.

How do we do that? By integrating your customer support tools like Desk.com, Service cloud, or Intercom with your Salesforce CRM and your own SaaS product. Know who is at risk of churning and what customers should be cross-sold and upsold. All in real time.

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How to integrate customer success with Salesforce

SEO and Conversion Optimization for Websites

We help our clients drive more traffic to their websites with online advertising, SEO and track attribution, from the first click through to the sale. From the beginning of the funnel; ensuring your content is structured to deliver the best SEO value possible and encourage conversions. To building a strategy around the set of terms you want to rank for and creating segmented landing pages for your specific audiences.

Our data driven PPC management and SEO optimization services help you increase visibility so quality leads find you first.

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SEO and conversion optimization

Marketing and Sales Audits for Investors

We provide Sales and Marketing audits of organizations for Venture Capitalists, Investment Funds and private investors considering investment. These include on-site interviews with key team members, reviews of analytics, logs and data. As well as, reviews of forecasts to determine if they are realistic for the stage of the organization, their sales pipeline and the abilities of existing team members.

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Sales and Marketing Audits for investors
Gerry Lawless

"We initially engaged CloudKettle to migrate iWave from SugarCRM to Salesforce. Their extensive knowledge of the Salesforce ecosystem was evident from day one. Aside from a successful migration, CloudKettle is helping us build a comprehensive Sales and Marketing process that leverages technology and data to help fuel our growth. CloudKettle's leadership team challenges us to think strategically to meet our goals."

Gerry Lawless, CEO iWave Information Systems

Brian Goldfarb

"I initially engaged CloudKettle only to audit our Revenue Stack but found they could drive change across the organization based on their roadmap. I see CloudKettle as a trusted advisor to me and my team and they regularly provide actionable advice to my team. For me they bring the right combination of hands on keyboard execution for demand generation, marketing and sales operations coupled with strategic advice and direction. CloudKettle is a seamless part of our team, from strategy to execution - they treat our budgets, leads, and opportunities as if they were their own."

Brian Goldfarb, CMO Splunk

Dan Stratton

"Recently we used CloudKettle to help our CRM migration from HubSpot over to Salesforce. Despite the API limitation of HubSpot on the CRM side (as well as some wonkiness in our data) the guys at CloudKettle were able to quickly and accurately migrate our data over to our new Salesforce instance. Their work not only saved us numerous headaches from doing it ourselves but came in under the budget we had allocated for this endeavour."

Dan Stratton – Director of Marketing, Affinio

Dwayne Primeau

"We engaged CloudKettle to assist with the merger of two Salesforce instances. CloudKettle did a fantastic job. The planning was detailed and considered all aspects to ensure success, the execution was flawless, and their support and follow through was exceptional. I was travelling on go-live day and proof of success was speaking with users from both user groups who barely noticed the change."

I would highly recommend CloudKettle.
Dwayne Primeau – GM, Northern Business Intelligence

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