The Lead Generation and Sales Enablement Guide for B2B SaaS Companies

Learn How to Sell More and Scale Faster

Lead Generation and Sales Enablement B2B SaaS Guide

This is a must-read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve consistently seen are in lead generation and sales enablement best practices. Our motivation behind writing this eBook was to give fast growing SaaS companies a free resource to help fill this gap.

In this eBook we cover:

  • How to get started with Lead generation, including how to hire and structure your SDR team
  • Our two favorite methods for lead qualification
  • Sales enablement tips and best practices to help you sell more and scale faster
  • How to track qualified leads and why accurate attribution matters

All with easy to follow steps, in plain English, plus a helpful template and a free Ultimate Sales Enablement Resource Guide to get you started.

Who we are

About us

CloudKettle is a boutique consultancy that helps B2B SaaS companies build and optimize their Revenue Stack. From demand generation through to renewals, we help manage the growth of billions in sales pipeline for our clients. We do this by optimizing their instance of Salesforce and enhancing the performance of the Lead Generation, Marketing Automation, and Customer Support and Success tools it integrates with.

We have deep, real-world experience improving clients’ ROI from Salesforce and tools like Marketo, Eloqua, Bizible, and Hubspot.

“CloudKettle is a seamless part of our team, from strategy to execution.” 

Brian Goldfarb, CMO Splunk