This is a must read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve consistently seen are in lead generation and sales enablement best practices. Our motivation behind writing this eBook was to give fast growing SaaS companies a free resource to help fill this gap.
In this eBook we cover:
- How to get started with Lead generation, including how to hire and structure your SDR team
- Our two favorite methods for lead qualification
- Sales enablement tips and best practices to help you sell more and scale faster
- How to track qualified leads and why accurate attribution matters
All with easy to follow steps, in plain English, plus a helpful template and a free Ultimate Sales Enablement Resource Guide to get you started.