Lead Generation and Sales Enablement B2B SaaS Guide

This is a must read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve consistently seen are in lead generation and sales enablement best practices. Our motivation behind writing this eBook was to give fast growing SaaS companies a free resource to help fill this gap.

In this eBook we cover:

  • How to get started with Lead generation, including how to hire and structure your SDR team
  • Our two favorite methods for lead qualification
  • Sales enablement tips and best practices to help you sell more and scale faster
  • How to track qualified leads and why accurate attribution matters

All with easy to follow steps, in plain English, plus a helpful template and a free Ultimate Sales Enablement Resource Guide to get you started.


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Kylee Hall
"We reached out to CloudKettle because our Salesforce instance had been a series of internal patchwork efforts and we needed a major overhaul. It was obvious from our first call that CloudKettle knows what they're doing. They think about every detail in order to execute and build the most efficient system and workflows possible. Not only can they get in the weeds, but they've helped us think strategically to achieve our goals." Kylee Hall – VP, Marketing, Skillz Inc.