The Marketing Automation Guide: How to Turn Website Traffic into Qualified Leads

Are you considering implementing a Marketing Automation platform? Is your organization developing an Inbound Marketing and Content Marketing strategy?

If you answered yes to either of these, then this ebook is for you!

Marketing automation is how you convert website visitors into leads, leads
into customers and customers into loyal brand advocates who spend more.

This ebook provides simple steps to help you get started.

Inside, we cover:

  • What Marketing Automation, Inbound and Content Marketing really are
  • What you need to have in place before investing in Marketing Automation
  • How to chose the right Marketing Automation platform
  • How to calculate the ROI of Marketing Automation
  • Why you should and should not use Marketing Automation

All with easy to follow steps, in plain English, plus helpful templates and a readiness checklist to get you started.


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"Recently we used CloudKettle to help our CRM migration from HubSpot over to Salesforce. Despite the API limitation of HubSpot on the CRM side (as well as some wonkiness in our data) the guys at CloudKettle were able to quickly and accurately migrate our data over to our new Salesforce instance. Their work not only saved us numerous headaches from doing it ourselves but came in under the budget we had allocated for this endeavour." Dan Stratton – Director of Marketing, Affinio