A CRO’s Guide to Revenue and Reporting

How to Build, Optimize, and Manage the Revenue Stack

A CRO's Guide To Revenue & Reporting

In this ebook, we cover why Chief Revenue Officer is the hottest title in SaaS right now, and how its rise is connected to the Revenue Stack.

B2B SaaS companies face high customer acquisition costs; making renewals, upselling, and decreasing churn essential. To enable better decisions regarding these topics, someone needs to have a bird’s eye view of all revenue generating activities within the company. Inside we’ll cover topics directly linked to activities like:

  • How to link the outbound world of Salesforce to web activity for more accurate ROI of marketing tactics
  • How to measure campaign attribution using Salesforce Campaigns
  • Why B2B remarketing is key to sales velocity
  • How to use marketing automation to warm a customer in advance of their renewal

The Chief Revenue Officer has become more popular, in part, because companies have realized that siloing Sales, Marketing, and Customer Success doesn’t work for subscription-based revenue models. Understanding holistically how your organization generates revenue is necessary to optimize and reinvest correctly.

We hope you find this eBook helpful. If you have any questions, reach out today.

Who we are

About us

CloudKettle is a boutique consultancy that helps B2B SaaS companies build and optimize their Revenue Stack. From demand generation through to renewals, we help manage the growth of billions in sales pipeline for our clients. We do this by optimizing their instance of Salesforce and enhancing the performance of the Lead Generation, Marketing Automation, and Customer Support and Success tools it integrates with.

We have deep, real-world experience improving clients’ ROI from Salesforce and tools like Marketo, Eloqua, Bizible, and Hubspot.

“CloudKettle is a seamless part of our team, from strategy to execution.” 

Brian Goldfarb, CMO Splunk