In this ebook, we cover why Chief Revenue Officer is the hottest title in SaaS right now, and how its rise is connected to the Revenue Stack.
B2B SaaS companies face high customer acquisition costs; making renewals, upselling, and decreasing churn essential. To enable better decisions that decrease churn, someone needs to have a bird’s eye view of all revenue generating activities within the company.
The Chief Revenue Officer has become more popular, in part, because companies have realized that siloing Sales, Marketing, and Customer Success doesn’t work for subscription-based revenue models. Understanding holistically how your organization generates revenue is necessary to optimize and reinvest correctly.
Inside, we cover:
- How to link the outbound world of Salesforce to web activity for more accurate ROI of marketing tactics
- How to measure campaign attribution using Salesforce Campaigns
- Why B2B remarketing is key to sales velocity
- How to use marketing automation to warm a customer in advance of their renewal
We hope you find this eBook helpful. If you have any questions, reach out today.