Salesforce Archives

Negative Churn: Reaching the Pinnacle of Customer Success

There is no doubt we are living in the subscription economy. Some of the fastest growing, most successful, and best-known companies are based on subscription, or SaaS, business models. This...

How to Create a Dedicated Integration User in Salesforce

If you’re not sure what a Dedicated Integration User is or you’re not convinced there’s value in having an Integration User, check out our previous blog post: Why You Need...

CloudKettle Launches Free App: BANT+C on Salesforce AppExchange

BANT+C is a free App for Salesforce, from CloudKettle, that can be installed in minutes to create an easy-to-follow, better way of qualifying leads. SDRs know how to qualify raw...

Why You Need A Dedicated Salesforce Integration User

Salesforce is the most powerful CRM in the world, in large part because of how diverse the ecosystem of tools that can be integrated with it is. Organizations have long...

How to Audit your Lead Management Efforts

Many Sales organizations worry or complain they don’t have enough leads. In our experience, that’s rarely the case. Once a fast-growing organization has hit its stride, the problem isn’t the...

Sales Qualification Process: BANT or Bust

In this podcast, John Wall moderates a lively discussion between our own Greg Poirier and more on BANT here). This podcast covers: The pros and cons of BANT When...