B2B Archives

How to Create a Dedicated Integration User in Salesforce

If you’re not sure what a Dedicated Integration User is or you’re not convinced there’s value in having an Integration User, check out our previous blog post: Why You Need...

CloudKettle Launches Free App: BANT+C on Salesforce AppExchange

BANT+C is a free App for Salesforce, from CloudKettle, that can be installed in minutes to create an easy-to-follow, better way of qualifying leads. SDRs know how to qualify raw...

Why You Need A Dedicated Salesforce Integration User

Salesforce is the most powerful CRM in the world, in large part because of how diverse the ecosystem of tools that can be integrated with it is. Organizations have long...

How to Audit your Lead Management Efforts

Many Sales organizations worry or complain they don’t have enough leads. In our experience, that’s rarely the case. Once a fast-growing organization has hit its stride, the problem isn’t the...

Top Five Misconceptions of Data Warehousing Projects

This post was contributed by Saadat Qadri, Analytics Practice Lead at Outshine. This post discusses how and why data warehousing is part of the remedy to a siloed marketing stack,...

Silos: The Nemesis of Hyper-Growth Companies

Growing fast is a good problem to have and a predictor of long-term success. However, being a high-growth company comes with a relatively standard set of obstacles that all organizations...