News & Updates

Digital Skills for Women 2020

February 7, 2020·Digital Skills for Women is a non-profit learning cohort created by women for women aimed at female professionals who do not have experience in the tech/digital/IT industry. Powered by Digital... Read More

by Eilidh Lindsay-Sinclair

Enterprise Expert Interview: Renaud Bizet Talks Marketing Operations

We sat down with Renaud Bizet, Vice President of Marketing Strategy & Operations at Splunk, to talk about Marketing Operations best practices for enterprise companies. Renaud is an accomplished Marketing...

How to Build an RFM Model for Customer Segmentation

If you are not familiar with the RFM model (Recency, Frequency, and Monetary) and how it can help drive customer segmentation, we recommend you read How to Leverage the RFM...

CloudKettle: Year Five By The Numbers

Half a decade, wow! If you’d asked me on that first day, I’d have confidently said the company would still be around in 5 years. If you’d asked me about...

Building Halifax’s Salesforce Ohana

Over the last four years, we’ve been fortunate enough to participate and/or help lead a number of Salesforce Community events here in Halifax. We’ve learned together, had lots of fun,...

6 Salesforce Security Best Practices

This post is for Salesforce Admins who want to learn more about advanced security best practices. If you haven’t already, we recommend you read Salesforce Security: Admin Checklist before you...

NEW eBook: Revenue Operations Playbook 2020

Insights from Enterprise Experts Our latest eBook explores how to keep each department in the go-to-market (GTM) organization driving towards the overall revenue goals of the company. In the first...

Dreamforce 2019: Sessions by the Numbers

Another Dreamforce has come and gone. This year the sessions, learnings, and celebrations were better than ever. As a Salesforce Silver Partner, Dreamforce is a marquee event for our organization,...

Catch CloudKettle at Dreamforce

It is almost time for Dreamforce 2019 and we’ve been busy preparing for this marquee event. This year, we’re excited to be speaking at six Dreamforce sessions! Catch CloudKettle at...

Salesforce Trailblazer Community Meeting

Have questions about Salesforce? Get answers at the Salesforce Trailblazer Community Meeting! Are you using Salesforce? Do you have questions about how to make changes to your instance, how to...

How to Create Campaigns in Salesforce

In today’s world, we are data rich and information poor (DRIP). The stakes for marketing and executive teams to demonstrate the ROI of marketing spend are higher than ever before....

Salesforce Winter ’20 Release: Here’s What You Need to Know

In advance of each Salesforce release, our team spends hours reviewing the new features, changes, and announcements. This year, in the spirit of Ohana, we’ve decided to share these findings...

How to Align Go-to-Market to Accelerate Growth

We sat down with Lauren Vaccarello, VP of Customer Experience at Box to talk about the Four Horses model of attribution. Lauren has a proven track record of accelerating revenue growth...