February 8, 2018 Enterprise Sales and Marketing

Sales Qualification Process: BANT or Bust

In this podcast, John Wall moderates a lively discussion between our own Greg Poirier and more on BANT here).

This podcast covers:

The pros and cons of BANT
When BANT is an appropriate methodology and when it is not
Why Trish thinks BANT is dead (and why Greg doesn’t necessarily agree)
PACT and other lead qualification methodologies to consider

Trish and Greg don’t see eye to eye on everything. However, they do agree there is no one size fits all solution when it comes to picking a lead qualification methodology. This podcast is a great listen for anybody interested in B2B SaaS sales process.

Let us know what you think! We’d love to hear your thoughts on our take on BANT. Reach out today.

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