Revenue Operations Archives

Single-Touch and Multi-Touch Attribution (and why you need both)

At CloudKettle, we have a lot of clients with significant resources who can facilitate the creation of the most complex, custom attribution models possible. And that is amazing. We’re fortunate...

Why Healthcare Organizations are Migrating from Salesforce Sales Cloud to Health Cloud

Whether your core discipline is Pharmaceutical, Payer, Provider or Medical Technology in the Health Care and Life Sciences industry, you know a patient-centred approach with the ability to access all...

Sales Leadership: The Best Leaders are Learners

There are many things that play into an organization’s overall success. Some are obvious: cultural values, strategy, systems and processes, leadership structure, communication and transparency… the list goes on. But...

Salesforce Pipeline Inspection

This feature is a must for RevOps Leaders. It has been said many times, “Your Salesforce is only as good as its data.” That statement will always ring true, as...

Sales Leadership: Setting up for Success

As a sales leader, there are a number of strategies you can implement to ensure your team is set up for success, but arguably the most critical is this simple...

Building the RevOps Scaffolding to Support your Planned Growth

In a perfect world, a company’s revenue grows in an upward arc. As a Canadian, we like to think that it resembles a hockey stick curve. However, the systems and...