Marketing Automation Archives

5 Takeaways from Salesforce Connections 2024

The Connections conference holds a special place for me. It’s an event that shares new product roadmaps, provides opportunities to meet fellow marketers, clients, and partners, and offers a glimpse...

Top 7 Email Design Best Practices

For most businesses, email marketing is the best way to communicate with customers or clients – no matter if they are in the B2B or B2C segment. Making these communications...

The Three Pillars of Marketing Attribution

Marketing Attribution has been a controversial topic among marketers. There are two sides in this debate: One side believes the attribution data collected today shouldn’t be taken too seriously, as...

Integrating Financial Services Cloud and Data Cloud

The Customer Data Problem The vast majority of Financial Services organizations today share a common problem: customer data is siloed across departments and systems. Imagine an investment firm that offers...

The New 2024 Anti-Spam Regulations

What is the new Google/Yahoo anti-spam upgrade? Google and Yahoo are aiming to improve security and reduce the amount of spam received by their users by upgrading their defence system,...

Using Entry Source Data in Journey Builder Custom Activities

Journey Builder Custom Activities for Salesforce Marketing Cloud enable you to extend the platform capabilities by creating highly configurable interfaces which call externally-hosted endpoints when a Contact arrives at a...