Marketing Automation Archives

Retail Revolution: How Location-Based Marketing Drives Customer Loyalty

Elevate your retail business with powerful location-based marketing through Salesforce Marketing Cloud. Picture this: you’re a business owner/manager, and you’ve just gained an edge on your competition by sending a...

Marketing Cloud Super Message Consumption Simplified

Marketing Cloud Engagement comes with Super Messages included in each license, but customers often need to understand how many additional Super Messages they might require. (Think of “Super Messages” as...

UTM Parameters Explained: From Basics to Best Practices

In modern marketing, there are multiple ways to measure attribution and track marketing campaign performance. While you can invest in expensive platforms and align your processes with complex methodologies, there’s...

CDPs and Marketing Operations

How can a CDP help you with your Marketing Operations? Well first, lets start with this: What is CDP? A Customer Data Platform (CDP) is different from a CRM or...

2 Useful Ways to Implement Logging in your SFMC Org

In the world of digital marketing, effective logging is crucial for maintaining the health of your campaigns and understanding customer interactions. In this post, we will look at two practical...

Marketing Cloud Account Engagement: The New Email Experience

The latest email editing experience for Marketing Cloud Account Engagement is here! The new builder was introduced in the Spring ‘24 release and is available for all Account Engagement editions....