Enterprise Sales and Marketing Archives

Leveraging the Power of Google Sheets and Salesforce

When thinking about cornerstone software companies that are assisting enterprises today, Google and Salesforce are at the top of the list. With G-Suite, Google Cloud, and Google Marketing Platform offerings,...

Enterprise Expert Interview: Renaud Bizet Talks Marketing Operations

We sat down with Renaud Bizet, Vice President of Marketing Strategy & Operations at Splunk, to talk about Marketing Operations best practices for enterprise companies. Renaud is an accomplished Marketing...

NEW eBook: Revenue Operations Playbook 2020

Insights from Enterprise Experts Our latest eBook explores how to keep each department in the go-to-market (GTM) organization driving towards the overall revenue goals of the company. In the first...

How to Align Go-to-Market to Accelerate Growth

We sat down with Lauren Vaccarello, VP of Customer Experience at Box to talk about the Four Horses model of attribution. Lauren has a proven track record of accelerating revenue growth...

Why Performing a Revenue Operations Audit Improves Go-To-Market Results

Fast-growing companies, often have a patchwork of mismatched technologies or point solutions that were bought and implemented irrespective of other solutions or processes. A Revenue Operations Audit provides a comprehensive...