This article was submitted by Lisa Schnare, Manager of the Relationship Development Team at Affinio. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Schnare leads a growing team of Enterprise Business Representatives…
Our newest eBook, A Chief Revenue Officer’s Guide to Revenue & Reporting, is a must read for any high-growth B2B SaaS company. In this ebook, we cover why Chief Revenue Officer is the hottest title in SaaS right now, and…
Andrew Breen is an advertising expert specializing in B2B SEM. Breen helps B2B SaaS companies drive pipeline with advertising and analytics. He also lends expertise to CloudKettle as the Advertising Practice Lead. You can find him on LinkedIn here. Recently,…
We’ve been busy growing our team and are excited to announce the addition of Colin MacInnis and Pragadeesh Ravichandran Kamalaveni! Colin joins CloudKettle as a Marketing Analyst. Colin began his career working with early-stage startups; lending SEO expertise and preparing…
Event marketing can be an effective way to connect with customers/prospects, build brand awareness, and expedite deals. Or, it can be a corporate boondoggle, erode brand goodwill, and be a colossal waste of valuable resources. The success (or failure) of…
Joel Burke is a data insights and analytics expert and co-owner of Outshine: a data-driven digital marketing agency that specializes in Adwords and PPC management. Burke also lends expertise to CloudKettle as the Analytics Practice Lead. You can find him…
Top Three must read Articles from January: Jumpstarting your Territory in the New Year on Sales Hacker w/ Alana Kadden Ballon Three Bold Predictions for B2B Martech in 2017 on Leadspace w/ Noam Horenczyk 10 SaaS New Year Resolutions For…
Around 2015 the title Chief Revenue Officer (CRO) started gaining popularity within the SaaS space. Since then, we’ve seen it become more and more popular among tech companies. In this post we’ll talk about why we’ve seen the CRO become…
Leaving the Corporate World and Finding Courage in the Unknown Charlotte Rydlund is CEO and co-founder of PACTA; a cloud based solution that keeps track of signed contracts (learn more about PACTA here). Recently, I sat down with Charlotte to chat…
This is a must read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve consistently seen are in lead generation and sales enablement best…